Ecommerce Design & Development

In order to save time and money on development cost, a technical audit was performed on the Shopify themes market in order to pave way for a strong foundation and establish a base line of feature sets for a luxury branded ecommerce website.

This allowed us to focus on strategy and design by selecting an optimal theme containing key functionality out of the box without the need to create a framework or build a large number of components from scratch.


  • Content Strategy
  • Consulting
  • Ecommerce
  • Project Management
  • Responsive Design
  • Shopify
  • Technical Architecture
  • User Experience

Team Organization

I helped control workflow and scheduling by bringing the project’s goals, plans, tasks, and files together in one shared space using Asana, a project management app.

Asana - Logo
Shopify - Total Sales

Marketing and Conversions

After the initial launch, we were able to create fast growth from a monthly average of .245% to an average of 1.536%. This was achieved by the following:

  1. Simplifying the experience
  2. Effectively organizing product categories
  3. High-quality photography and art direction
  4. Improving the checkout experience
  5. Optimizing website speed and performance

Home Page

Schuler - Portfolio - Photogenics + CO - Home Mockup

Single Product Page

Schuler - Portfolio - Photogenics + CO - Single Product Page Mockup