Ecommerce Design & Development
In order to save time and money on development cost, a technical audit was performed on the Shopify themes market in order to pave way for a strong foundation and establish a base line of feature sets for a luxury branded ecommerce website.
This allowed us to focus on strategy and design by selecting an optimal theme containing key functionality out of the box without the need to create a framework or build a large number of components from scratch.
- Content Strategy
- Project Management
- Responsive Design
- Technical Architecture
- User Experience
I helped control workflow and scheduling by bringing the project’s goals, plans, tasks, and files together in one shared space using Asana, a project management app.
Marketing and Conversions
After the initial launch, we were able to create fast growth from a monthly average of .245% to an average of 1.536%. This was achieved by the following:
- Simplifying the experience
- Effectively organizing product categories
- High-quality photography and art direction
- Improving the checkout experience
- Optimizing website speed and performance